We’re buzzing with excitement to share that our very own Tracey Cleminson recently featured on the Bold Business Podcast with Ros Jones, where she opened up about the origin and powerful meaning behind the name Arctic Bee.
The Story Behind Arctic Bee
Arctic Bee isn’t just a business name – it’s a symbol of resilience, survival, and thriving against the odds. Tracey chose the name to represent her own journey of overcoming a mental health crisis and surviving domestic violence, emerging stronger and more determined than ever.
The Arctic Bee, inspired by the hardy insects that survive and thrive in extreme conditions, perfectly mirrors the journey of rebuilding life and business after facing adversity. Just like these bees adapt and flourish in the harshest climates, Arctic Bee embodies the message that it’s possible to thrive even in the toughest environments.
A Conversation About Courage and Growth
On the podcast, Tracey shared her deeply personal story – from the challenges she faced during her mental health struggles to the pivotal decision to start Arctic Bee. The conversation highlights the importance of:
- Resilience in Business: How starting over can lead to unexpected opportunities.
- Authenticity in Branding: Building a brand that truly reflects personal values.
- Mental Health Awareness: Breaking the stigma around talking about mental health in business.
- Empowering Women: Supporting women who have survived domestic violence to rebuild their lives.
Thriving Through Creativity
Arctic Bee is more than a marketing agency – it’s a beacon of hope for anyone facing challenges, showing that creativity, community, and courage can lead to success. From supporting small businesses to promoting sustainable design, every project carries the message that great things can bloom from difficult beginnings.
Listen to the podcast below:
