Instagram has long been known for its iconic square photos – a format that defined the app’s aesthetic from the very beginning. But in a bold move to keep up with evolving user habits and competitor trends, Instagram is shifting its default post format to portrait orientation. So, what does this mean for users, businesses, and content creators?
Why the Change?
The rise of TikTok and the dominance of mobile-first content have reshaped the way we consume media. Portrait videos and photos take up more screen real estate, making them more immersive and attention-grabbing. Instagram’s new portrait-first approach is designed to improve the user experience and increase engagement – a win-win for both creators and the platform.
What Will It Look Like?
Posts will now favour a 4:5 ratio (1080 x 1350 pixels), which takes up more vertical space on users’ feeds compared to square or landscape formats. While square and landscape posts are still supported, portrait-style content will be prioritised to maximise engagement.
What Does This Mean for Businesses?
If your business relies on Instagram for marketing, it’s time to rethink your content strategy. Here’s how to get ahead:
- Prioritise Vertical Content: Start shooting photos and videos with portrait orientation in mind.
- Maximise Engagement: Portrait posts naturally attract more attention by occupying more space on the screen.
- Repurpose Stories & Reels: If you’re already creating vertical content for Stories and Reels, you’re ahead of the game – simply reuse this content in the main feed.
- Update Old Visuals: Consider refreshing older graphics or product shots to fit the new format.
For Content Creators
The change is a creative opportunity to experiment with new compositions and storytelling styles. Vertical content invites more dynamic shots, close-ups, and interactive elements – giving you more space to let your personality and brand shine.
What’s Next?
As Instagram continues to pivot towards video and immersive visuals, portrait format is just one step in their mission to stay competitive in the fast-paced social media landscape. Whether you’re a business, creator, or casual user – now’s the time to embrace vertical content.
Need help adapting your content for the new Instagram format? Get in touch with Arctic Bee – we’re buzzing with ideas to help your brand stand out!
