Digital Marketing

Social media has changed the way that consumers communicate with businesses forever and any business looking to grow needs to have a social media presence, whether they are online or a bricks and mortar business. Being accessible to your current and prospective clients is a vital way of developing relationships with them and helping them through the sales funnel.

Social media marketing works best as an integral part of an overall social media strategy. This is why we manage websites, search engine optimisation, email marketing, Google My Business, social media marketing and blogging for many of our clients. We aim to ensure consistency in branding and messaging with a multichannel approach that can drive traffic between your website, email campaigns, search engines and social media platforms. 

No, we believe that if you are not entirely happy with our services then you should be free to look elsewhere. However, we do stress that any organic social media campaign will take around three – six months before you start to see results.  Fortunately we have an extremely high retention rate, so we are confident that you will choose to stay with us.

We provide full stats reporting on all of our accounts which are tailored to your business goals. The most common metrics are:

Impressions – Are you growing the number of people who see your brand on social media?

Engagement – Are people engaging with and sharing your content?

Mentions – How often are people talking about your brand?

CTR – How many people click through to your website?

Followers and Likes – How many people are in your immediate social networks?

There is no one size fits all, and much will depend upon your target audience and industry. For business to customer industries Facebook and Instagram make sense but for business to business industries you will almost certainly require a strong LinkedIn focus. We post across any social media networks we deem fit for your industry including TikTok, Pinterest, YouTube and Twitter. 

Yes we do, and for any new industries we take on, we research and source the best influencers for you. The advantage with working with influencers is that they can get your message out to wider audience and we already have excellent relationships with many influencers and bloggers in food, beauty and wellbeing.

Yes we do, across all platforms, and we can discuss your goals with you in order to achieve the best results. Paid ads can expedite your results but work best when combined with organic social media marketing. 

Video is the number one trending social media content type with more people now engaging with Instagram reels and TikTok than ever before.  We can edit and post video reels for you; many clients film their own clips and then send them to us for editing and posting. If you are local to us, then we can of course film and create video from start to finish, but  hybrid approach is more cost effective, immediate and authentic. The great thing about the pandemic, is that video footage no longer needs to slick and seamless – anyone with a mobile phone can take short clips that we can turn into effective video content for your socials. 

Yes, our entry package offers a monthly coaching session which can be very useful for your social media person. We can also offer a hybrid approach and recommend having a social media champion or champion in-house who can ask your customers to follow and like your socials, take video clips, and send us information as it happens so that we can timely content for you.

Social media works best when its a collaborative effort. We share a Google drive with you, create a WhatsApp group and then share information – you can upload photographs, videos, blog posts, events and more whilst the WhatsApp group can be used for sharing anything that needs to go out quickly, for example, if a celebrity popped into your restaurant we’re sure you’d want everyone to know straight away! We also research to remain in tune with what is trending, industry updates, blogs and more to create effective content for your industry.

Yes, we use a social media scheduling calendar which all of our posts are scheduled on. You will get a login and can check any posts, amend and approve them prior to them being published. 

We will post according to your plan. For many business we post multiple times a day however we can advise on what is the most effective time and frequency to post for your industry and business. You may read guides online telling you the best times to post, how often etc. There is no one size fits all – we test in the first few months with different post timings and formats to get the best results for you and will advise if we feel that we need to increase the frequency of your posting to get results.